My style depends on my mood but I wear whatever I want attitude, to feel comfortable in it and for it to be a representation of my personality. There are many mixed women like me out there and I want us to feel represented not torn between cultures.
I wanted to create a brand that makes women feel beautiful while representing who they are, their personality & style! Confidence is 90% of the way of life and we want to be a percentage of that mix. I want woman to be comfortable to be able to dance for hours and of course to feel royal without having to break the bank.
“Remember it’s not what the Aunties would say”
The WHY:
Tracy’s wedding proposal re-ignited a light to design her own outfits as visiting stores felt boring, outfits were heavily traditional, overpriced and worn by the masses - this felt like you had to just blend in. Not only that but coming from a multicultural family with mixed backgrounds, she recognised early that there was a general lack of understanding that there are anglo-indians, mixed Indians out there.
Most importantly, Tracy’s own personal love story included bringing together different faiths which required outfits representing a mix of cultures - something that no brand was offering. This gave birth to The Naviya Edit…
Naviya (pronounced as Nav-ee-ya) comes from Sanskrit that means new, whilst Edit depicts that we are the editors of our own life and style.
The brand exists to reflect the concept of using traditional fabrics, artisan work and turning this into modern wear. It’s highly important to The Naviya Edit to encourage women to feel comfortable with who they are.
